The recent storms in Scottsdale had me talking with some of the local roofing companies. I asked them what effect this hail and heavy rain will have on their businesses. One person told me that he no longer has to be concerned about the lack of rain during the monsoon season because this one storm will bring them incredible business.
I asked how he is going to use this storm to his benefit. His response was that he knew every roof type they have put on in every area, and every roof for which they had ever given an estimate. Given that most of the storm damage was to foam and shingle roofs, they were targeting those owners. The very day of the storms they filtered and sorted their information to targeted prospects and previous customers, and sent letters & emails immediately to let them know his company will take care of them.
Right now some companies are really making hay while the sun shines because they have a system that works for them. They didn't have to simply sit around and wait for the phone to ring. Instead they were able to be proactive and provide a solution to their customers' and prospects' big problems that Mother Nature just handed them.
This is exactly a huge part of how you can use your database, CRM, CRMA (such as By The Numbers) or whatever system you are using to increase revenues! Just make sure your system is able to provide solutions for your customers' problems as well.
I hope yours works for you and brings you great success!
Susan
No comments:
Post a Comment