It is always interesting to ask a person what kind of lead management system their business has. Some have absolutely no system in place, while others have some pretty nice ones in place. The ones I am thinking about right now are the ones who have some type of system in place and say they track everything!
Not so long ago I was at a trade show. There I met a business owner who told me she tracks everything! (Now imagine her head nodding and then shaking as she says, I track everything...EVERYTHING!) I agreed that it is a wonderful thing, and figured that since she tracks everything, she would be able to pop an answer to my following question right off the top of her head: What percent of gross revenues go to pay for marketing? In other words, how much does it cost you to get a sale? She looked at me with a confused look.
Let me explain. There are so many beautiful lead management systems out there. There is not even a price tag attached to many of them. Others are very nice and have a nice price tag as well. Some of them show beautiful charts and graphics and all kinds of interesting data. But few, very few, show the exact numbers a person needs to run their business effectively without having some extra programming done to tie some important numbers together. This was one case like I just described.
A lead tracking system that tracks simply the number of leads along with names and addresses is pretty much just a contact management system, and should not be mistaken for a lead tracking system. To read more click here...
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