By The Numbers - Welcome to the Int'l Roofing Expo in Las Vegas, Feb 16-18.

By The Numbers personally invites you to attend the International Roofing Expo® in Las Vegas FOR FREE (register by Jan. 28th)! The special registration link for free expo pass and discounted conference passes is below.

February 16-18, 2011 at the Las Vegas Convention Center

Visit us in Booth #1767

Start 2011 off strong by attending the first and largest roofing industry gathering — your most cost-effective strategy to stay competitive, profitable and strong. Join us to see our latest products and services that will make a real difference in your business success.

• Hundreds of resources

• 43 educational sessions

• Community Service Day

• Keynote by Joe Theismann

• NEW! Renewable Energy Pavilion

• Product Showcase

• Live Demonstrations

• Exhibitor Product Clinics

• Metal Marketplace

• Welcome Party at TAO

• NRCA Annual Convention

REGISTER NOW for FREE admission to the Expo, the Keynote by Joe Theismann, the Welcome Party at TAO and the Live Demonstrations — a savings of $65 — if you register online no later than January 28, 2011.

Click here to register now! Don’t delay!

By The Numbers - Back By Popular Demand: FAVORITE BOOKS OF 2010

Here you are...the compiled list of our customers' and friends' favorite. Happy reading and make sure to let me know of your favorites to put on the list for 2011! Just send over an email to susan@neednumbers.com. I keep an active and running list at all times.

1	The Glass Castle	Jeannette Walls
2	The Hard Way	Lee Child
3	A Million Little Pieces	James Frey
4	Sarah's Key	Tatiana de Rosnay
5	The Ultimate Gift	Jim Stovall
6	Last of the Breed	Louis L'Amour
7	Mrs. Kimble	Jennifer Haigh
8	These Happy Golden Years	Laura Ingalls Wilder
9	Miracle in the Andes	Nando Parrado and Vince Rause
10	Don't Sniff a Gift Fish	Patrick McManus
11	Think & Grow Rich	Napoleon Hill
12	The Dirty Life: On Farming, Food, and Love	Kristin Kimball
13	The Translator	Daoud Hari
14	The Shack	Wm Paul Young
15	Predictably Irrational	Dan Ariely
16	The Ultimate Sales Machine	Chet Holmes
17	Tribes	Seth Godin
18	Gifted Hands	Dr. Ben Carson
19	Lone Survivor	Marcus Luttrell
20	The Compound Effect	Darren Hardy
21	Timepiece	Richard Paul Evans
22	Rhett Butler's People	Donald McCaig
23	A Piece of Cake	Cupcake Brown
24	Purge	Sofi Oksanen
25	Worth Dying For	Lee Child
26	Saving CeeCee Honeycutt	Beth Hoffman
27	House of Winslow series	Gilbert Morris
28	Winslow Breed series	Gilbert Morris
29	Atlas Shrugged	Ayn Rand
30	Crush It!	Gary Vaynerchuck
31	Making Them Believe	Dan Kennedy & Chip Kessler
32	Make Them Laugh & Take Their Money	Dan Kennedy
33	Blood Trail	C.J. Box
34	Autobiography of Benjamin Franklin
35	Hillary's Secret War	Richard Poe
36	Influence: The Psychology of Persuasion	Robert B. Cialdini
37	The Pledge: Your Master Plan for An Abundant Life	Michael Masterson
38	The Holy Bible
39	The Magic of Newsletter Marketing	Jim Palmer
40	Stick Like Glue	Jim Palmer
41	Wordpress for Dummies	Lisa Sabin-Wilson
42	Get Content, Get Customers	Joe Pulizzi & Newt Barrett
43	Web Design for ROI	Lance Loveday & Sandra Niehaus
44	Where the Red Fern Grows	Wilson Rawls
45	Decision Points	George W. Bush
46	The Girl with the Dragon Tattoo	Steig Larsson
47	The Five Love Languages: The Secret to Love That Lasts	Gary Chapman
48	Power Down	Ben Coes
49	The Emperor Series (4)	Conn Iggulden
50	The Genghis Series (4)	Conn Iggulden
51	Under and Alone: The True Story of the Undercover Agent Who Infiltrated America's Most Violent Outlaw Motorcycle Gang	William Queen
52	Without Fail	Lee Child
53	The Great War Series	Maureen Lang
54	King Rat	James Clavell
55	Economics in One Lesson	Henry Hazlitt
56	Hunting the Jackal	Billy Waugh and Tim Keown
57	Fit for Life	Harvey and Marilyn Diamond
58	The Socialization Trap	Rick Boyer
59	The Undomestic Goddess	Sophie Kinsella
60	Black Dahlia Avenger: The True Story	Steve Hodel
61	Grierson's Raid	Tom Lalicki
62	Blood and Thunder	Hampton Sides
63	The Five Thousand Year Leap	W Cleon Skousen
64	Going Rogue	Sarah Palin
65	Choosing to See	Mary Beth Chapman
66	Angel Song	Sheila Walsh & Katheryn Cushman
67	A Blue & Gray Christmas	Joan Medlicot
68	The Covenant	James Michener
69	Chesapeake	James Michener
70	On Becoming Babywise I & II	Gary Ezzo & Robert Bucknam
71	On Becoming Toddlerwise	Gary Ezzo
72	Making Children Mind Without Losing Yours	Dr. Kevin Leman
73	Unbroken	Laura Hillenbrand
74	Scorpions	Noah Feldman
75	The Pursuit of God	A. W. Tozer
76	Slacks and Calluses : Our Summer in a Bomber Factory	Constance Bowman Reid
77	The Code: The Unwritten Rules of Fighting and Retaliation in the NHL	Ross Bernstein, Marty McSorley, and Tony Twist
78	The 5000 Year Leap	W. Cleon Skousen
79	Selling Change, 101 Secrets for Growing Sales by Leading Change	Brett Clay
80	Drive: The Surprising Truth About What Motivates Us	Daniel Pink
81	Smart Moves For People In Charge: 130 Checklists To Help You Be A Better Leader	Samuel D. Deep
82	First, Break All the Rules: What the World's Greatest Managers Do Differently	Marcus Buckingham
83	The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It	Michael Gerber
84	How	Dov Seidman; John Wiley & Sons
85	Linchpin	Seth Godin
86	Leading Outside the Lines: How to Mobilize the Informal Organization, Energize Your Team, and Get Better Results.	Jon R. Katzenbach, Zia Khan, Jossey Bass
87	The Referral Engine	John Jantsch
88	The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business	Cyndi Laurin, Craig Morningstar
89	Autobiography of Mark Twain, Vol. I
90	Cleopatra: A Life	Stacy Schiff
91	The Wake of Forgiveness	Bruce Machart
92	The Ninth Daughter (Starring Abigail Adams)	Barbara Hamilton
93	Walking on Broken Glass	Christa Parrish
94	Red Ink	Kathi Macias
95	John Quincy Adams	Paul Nagel
96	Walking the Gobi	Helen Thayer
97	Alone: Orphaned on the Ocean	Tere Duperrault Fassbender
98	Love & War	John & Stasi Eldredge
99	Tattoos on the Heart	Gregory Boyle
100	My Grandfather's Son: a Memoir	Clarence Thomas

By The Numbers - We Love Success Here At BTN!

What a fun day to spend a Friday relishing in the good comments of a customer. This morning I had the pleasure of taking a call from someone who started our lead/sales/marketing management software use just this past Fall. Today he let me know to pass on the good word that already he has been able to make decisions based on marketing that works and doesn't work. As well he is able to see past his salespeople "selling him" on how good they are and just pull up the brass facts. The truth of the matter is, folks, if you don't track it you have no way to prove it. WINNERS KNOW THEIR NUMBERS!

That being said, when business owners hand over so much cash for advertising, why don't they track it? We know. We've been there. In most cases, it's probably one of the following reasons:

1) They don't know how.
2) They don't see the need.
3) They think it's too costly.
4) They have horrific memories of a software "solution".
5) They have no time to learn a new solution.
6) They have more cash than they can spend.

Fact is: Businesses lose MORE money by NOT tracking than they would by tracking.

Good News: The solution is easy!

When you get hooked up with the right tracking system, you will be amazed that your solution does not require much time or effort from you, and will instantly make you money!

Understand the lead, sales and marketing management tracking issues is our specialty. For more information, click here to see more of how simple tracking can drastically increase revenues for your business.

Make this day a great success!

Susan

By The Numbers - Another Year Gone...And A New One Beginning!

As I write this it is only three days before Christmas and one day before I leave to Minnesota to celebrate with family and friends. Another year has passed, and By The Numbers has grown another year older (and wiser).

This has been a fun year for us in growing our company by helping others grow theirs. The most fun has been when we have been "the solution" for troubles other companies have had. I love taking on company sales and marketing troubles! Give them to me! What once was such a headache and often caused such stress and agony in a business owner's life has now become much easier and much less stressful. Each time we hear that story, we stand back on our heels and breathe another sigh, "Ah, life is good!"

When I think back over the year and think of those companies that have not instituted a lead, sales and marketing management system because they cannot afford it, I realize they have missed the message. If you spend money on advertising and have a sales team, you simply cannot afford to be without a tracking system. If you want to see more about this, go to my By The Numbers website and look at the little scenarios presented under the tab, How To Increase The Bottom Line.

As we close out another year, and go forward into a new year, take a good hard look at your numbers. Do you have an effective way to track your leads, sales and marketing?

Now is as good a time as any to start! We here at By The Numbers are ready to help you out with any of your questions concerning tracking your sales and marketing. You may reach me at 480-652-9212 or susan@neednumbers.com.

I wish each and every one of you a happy and peaceful Christmas and a prosperous, successful New Year!

Susan