Classic example of using a tracking system to make marketing decisions: Business owner paid $2,000 for Sunday's newspaper ad. Now he needs to decide whether or not to keep the ad for next week. 1 day later, Monday night, he checked the system. Did the ad pull? How many leads came in? (This was an example a customer gave me this week. I smiled.)
WINNERS KNOW THEIR NUMBERS!
I wish you continued success.
Susan
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